The great thing about web design is that so many new things are published daily. We are constantly seeing new ideas, methods, and designs being rolled out. With it being not so far from the end of 2017, our web designers are sure the best is yet to come in 2018.
While a lot of the trends that started to appear in 2016 and of course 2017 are still very much being used, it’s time to take a look forward and see what new trends we can expect in 2018.
Here are some of the design trends we think will emerge in 2018. It’s time to be creative, open our minds, and embrace what should be a very good year for web design.
1. Storytelling and user participation
Having great content is, and always will be important for your website. But being able to tell a story to the person browsing your site is a huge plus. In addition to that, making it interactive so the person can participate with the site will make it much more engaging.
Take the Space Needle website for example. The site is wonderfully designed, and takes the user through many facts and interesting bits of information about the Space Needle. It was intentionally designed like that and flows seamlessly, keeping the user engaged with the site.
Another thing the site does exceptionally well is promote user participation. You are encouraged to move around the site to discover the information you are looking for, and it doesn’t feel forced in any way.
2. Large background images are in the past
We have all been greeted with a large image at the header of a website we just landed on, but it’s become too common and expected. If you want to stand out from your competitors, a tasteful large header that just displays the text of your sites name will do.
You will also speed up the loading speed of your site by removing a large image. This is an important factor for SEO, not to mention user enjoyment. So if you have a site, try removing the image and go for a clean text only look, and see what you think.
3. Keeping sites simple
Web design used to mean designing and adding all kinds of widgets and add-ons to a site. But trends are leaning towards cleaner, less cluttered looks. I believe in 2018 and onwards we are going to see even cleaner sites with more ‘white space’.
Designers have phased out a lot of design elements that used to be a staple of any website. These include colourful backgrounds, loads of images, flashing messages, etc. The best presented, and often the most popular sites today are clean, and spaciously designed and offer a strong inbound marketing solution for the business owner.
4. High quality images and photos
In previous years you would find a host of homemade images on sites. But as time passes there is an increased demand for high quality images. It gives a more professional look to a site, and is not too difficult to implement nowadays.
There is also an ongoing trend leaning towards real photos. Stock images have always been a popular choice for many designers, but the trend now is to arrange a professional photographer to take some photos of the staff and premises.
5. Site speed and performance
Site speed is one of the most important factors of web design today. A fast site is good for SEO, gives the user a more enjoyable experience, and looks more professional. A lot of web designers are willing to compromise on the amount and/or size of images to keep the speed up.
In 2018 there will be a strong trend towards increasing site speed. Content management systems are becoming more streamlined and responsive which is vital as most searches are now done on mobile devices.